Media, Organizations and Identity

By:

Lilie Chouliaraki

Format:

Paperback / softback

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Description

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Author Biography:

LILIE CHOULIARAKI is Prof of Media and Communications, Dept. of Media and Communications at LSE and Research Director of POlis, LSE's forum for debate and research in journalism and society. METTE MORSING (Ph.D.) is Professor and Director of CBS Center for Corporate Social Responsibility (cbsCSR) at Copenhagen Business School, Denmark.

Release date NZ

December 9th, 2009

Author

Lilie Chouliaraki

Audience

Professional & Vocational

Contributor

Edited by M. Morsing

Edition

1st ed. 2010

Illustrations

XII, 214 p.

Pages

214

ISBN-13

9781349353903

Product ID

25037583

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