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Media Literacy and Semiotics on Hardback by E. Gaines
Media Literacy and Semiotics on Hardback by E. Gaines
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Media Literacy and Semiotics

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Description

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Author Biography:

Elliot Gaines is Professor in the Department of Communications at Wright State University, USA.
Release date NZ
January 19th, 2011
Author
Audience
  • Postgraduate, Research & Scholarly
Illustrations
XII, 181 p.
Pages
181
Dimensions
140x216x10
ISBN-13
9780230108271
Product ID
8997168

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