Media and mass communication helps in the dissemination of information to the general public. This can be done via newspapers, radio channels or the television. The main theories associated with this field are cultivation theory, agenda setting theory, media ecology and semiotic theory. The most popular forms of media used for mass communication are print media, outdoor media, broadcast media and social media. This book strives to provide a fair idea about this discipline and to help develop a better understanding of the latest advances within this field. It consists of contributions made by international experts. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts and applications of the subject.