Sophie Woodward is a Senior Lecturer in Sociology at the University of Manchester; she carries out research into material culture, fashion and everyday lives and has a particular interest in creative qualitative methodologies. She is the author of serval books including Why Women Wear What they Wear (2007), Blue Jeans: the Art of Ordinary (with Daniel Miller, 2012) and Why Feminism Matters (2009 with Kath Woodward). She is currently carrying out research into Dormant Things (things that have accumulated in domestic spaces) which explore the hidden lives of things that are not currently being used through multiple material methods. She has a parallel interest in feminist theory and is currently writing a book on Birth and Death (with Kath Woodward).