There is a great deal of rich insights found in research into the field of branding, brand communications and in particular, brand personality. Your brand has a personality, just like you! What we seek to achieve in this book is to break down complex research in this field and make it accessible and actionable for you. Each chapter or section ends with an Action segment, which will set you thinking and allow you to take charge beyond what you have just read. As a brand communicator, you are the one who is most in touch with the brand that you are managing or seeking to articulate to the world around you. CONTENTS Introduction to brand personality Brand quality Brand attraction, loyalty and love Luxury branding Corporate personality Brand personality dilution Brand architecture Authored by co-founder of leading global communications powerhouse SYL+JAS (www.sylnjas.com), this book takes you on a deep dive to discover how much impact you can make by adjusting your brand personality traits and facets in a practical manner! Connect with our brand communications consultants at hello@sylnjas.com today. Readership: Brand communications practitioners, advertisers, suits involved in branding, researchers and students in branding studies. ISBN: 9798709723191 BIC KJSA Advertising BISAC BUS043000 BUSINESS & ECONOMICS / Marketing / General BUS002000 BUSINESS & ECONOMICS / Advertising & Promotion BUS007000 BUSINESS & ECONOMICS / Business Communication / General