Continually UPDATED with the latest implications of the America Invents and JOBS Acts. Knowledge is power. Don't be the one without it! Instead, sit down with this inspiring book, dig in deep, and come up strong with a clear-cut map to your goal. Sweeping in scope and a little unconventional (just like you), this holistic guide brims with proven tools and strategies you can use to forge your technology into a business or licensing deal that creates great wealth. Surely this is the most complete "How-to" on this topic ever available to the public. It's all here: Business Startup; Angels and VCs; Patent & Trademarks; Market Research; Product Design; Prototypes & Manufacturing; Contract Negotiation; Regulatory Compliance; Sales & Marketing; Licensing; International Trade; Strategic Alliances; Money-saving Tips, and more. Here's what Terry Jones, Founder & Past CEO- Travelocity; Chairman- Kayak has to say: "Mastering Technology Commercialization is an encyclopedia for anyone trying to take an invention and turn it into a successful business. Steve Overholt, who has counseled countless entrepreneurs from startup to exit, has taken his high-priced consulting knowledge and distilled it into a book that contains hundreds of nuggets of wisdom and an impressive list of pitfalls to avoid. The book is worth it simply for the section that explains the complex dance of funding-from dilution to valuation to the art of the pitch. This section is gold! Any budding technology entrepreneur would do well to keep this book on their desk and use it to guide their path to success." Topics are covered in "nuts & bolts" detail, including hundreds of references for further study, providing a great summary for a quick start. Written by a plain-spoken author in a conversational style and with great sympathy for the uninitiated, this guide actually makes sense. The reading is fast, entertaining, and smooth... the "How-to" guide as literature? Keeping the dry topic interesting, the author sprinkles in humor and tells inspiring stories that you can relate to-tales of those who failed miserably, succeeded wildly, and managed to do both. How did the winners win? Why did the losers lose? Victory is out there, but it's down a narrow path. Especially valuable is the wisdom the author dispenses that comes only from having gone through the entire process himself. Your guide points out pitfalls to avoid if you want to survive this thrilling experience of grabbing your technology by the horns and creating big wealth. Need another testimonial? Here's what Kathy Misunas, Past CIO- American Airlines; Past CEO Brandwise; Principal- Essential Ideas Consulting has to say: "I am often confronted with the "build it and they will come" entrepreneurial approach to starting a business, especially by engineers. The need is often identified, but the business plan is lacking in the 5P's of product definition vis-a-vis the market, pricing, packaging, promotion and product launch. Steve has provided a great primer identifying how to avoid the pitfalls, but more importantly of suggesting solutions to ensure success. I give the book a definite thumbs-up!"