Mastering Sales Leadership shows how to build a strong sales culture and increase sales productivity through effective leadership and management strategies. Many sales management books deal with the sales process, some address the management role. Few address the impact of company culture on sales productivity. Some books focus on the new business process and some address key account management. Mastering Sales Leadership deals with it all! Steven Jenkins has spent the last 45 years in sales, working in corporates, SMEs and start-up businesses. He founded his own direct marketing agency and brought in an impressive list of Blue-Chip clients, generating over £1 million of new sales revenues every year for 15 years. In the last 20 years, he has worked with many companies struggling with growth. His career has given him a unique perspective on Business-to- Business selling and he has seen the same mistakes made by large and small companies alike and how each mistake impacts sales productivity. Mastering Sales Leadership puts the whole sales management practice under the microscope. Through his approach to sales planning, sales directors and their managers will be able to achieve realistic targets and become the heroes at the monthly Board meetings. Written for the senior sales leadership in Business-to-Business companies, Mastering Sales Leadership: is a must-read for organisations needing to grow and stay growing.