Mass Advertising as Social Forecast

A Method for Future Research

By:

Jib Fowles

Format:

Hardback

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Description

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

Author Biography:

les /f Robert /i Brent

Release date NZ

August 11th, 1976

Author

Jib Fowles

Audience

General (US: Trade)

Interest Age

From 7 to 17 years

Pages

156

Dimensions

140x216x12

ISBN-13

9780837185958

Product ID

10086121

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