Marketing

Traditional, Digital and Integrated

By:

Luke Ike

Format:

Paperback / softback

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Description

This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very competitive marketing environment.

Release date NZ

June 13th, 2018

Author

Luke Ike

Audience

General (US: Trade)

Pages

432

Dimensions

152x229x24

ISBN-13

9781543490930

Product ID

28223171

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