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Origins, Concepts, Environment


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Marketing by Ray Wright
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This work covers in simple form the ideas that underpin the discipline of marketing. It moves from a history and introduction to the origins and basic concepts of marketing to the tools and techniques used by marketing practitioners. "Marketing: Origins, Concepts and Environment" takes a systematic approach to the subject building on the concepts as it moves through from the simple to the more complex. Theory is combined with the more practical, diagrams are given and models used where appropriate, and real life examples are shown to highlight particular points.

Author Biography

Ray Wright (MBA, BA (Hons), DMS, MCIM, C.ed.) worked for over twenty years in marketing and sales for various commercial organizations before coming into education. After spending six years as Head of Marketing and Retail at the Croydon Business School before coming to lecture in Marketing at the Anglia Business School, he now lectures at the Anglia Polytechnic University. He can be found on his web-site at
Release date NZ
August 20th, 1999
Country of Publication
United Kingdom
2nd ed.
Cengage Learning EMEA
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