Marketing Tourism Destinations

Name: Marketing Tourism Destinations
SKU: 8145812
Price: 183.00 NZD
Availability: InStock

A Strategic Planning Approach

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Hardback

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$183.00

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Description

This handbook for regional tourism planning, development and marketing provides a scholarly recipe for planning and marketing tourism destinations in any region or community. It includes chapters on the definition of tourism and the nature of the business, setting up a strategic planning framework, environment and resource analysis, regional goal and strategy formulation, target marketing, regional marketing mix strategy and regional organization and management support systems. Case studies which can be applied anywhere around the world are also featured.

Author Biography:

Ernie Heath is Director of Tourism Promotion for the South AfricanTourist Board, in Pretoria. Previously, he was Director of theInstitute for Planning Research at the University of PortElizabeth, South Africa. Geoffrey Wall is Professor of Geography at the University ofWaterloo, Canada. He has written several books on tourism and isinternationally known as a research scholar.

Release date NZ

March 5th, 1992

Author

Audience

Professional & Vocational

Pages

240

Dimensions

158x236x20

ISBN-13

9780471540670

Product ID

8145812

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