Marketing Phrase Book

By:

Gail Hamilton

Format:

Paperback / softback

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$101.00

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Description

The Marketing Phrase Book is a comprehensive thesaurus of marketing phrases. This huge, one-stop resource is designed to help everyone with a product, service or idea to sell create dynamic promotional material quickly and easily. Thousands of positive, action-oriented phrases are organized by key word in easy-to-use bulleted lists with cross-referencing and rich alternative word choices. At 436 pages, the book is loaded with specialized bonus sections dealing with Telemarketing, the Internet and Technology, Contests and Sweepstakes, Saying Thank You, Power Words, Color Names, Envelope Teasers and much, much more. The book also acts as a giant idea bank designed to spark fresh new marketing concepts adaptable to all needs and media, including the Web. The priceless core vocabulary of selling is finally all in one place - at the fingertips of anyone who wants to make their profits grow.

Release date NZ

January 1st, 2009

Author

Gail Hamilton

Audience

General (US: Trade)

Edition

Revised ed.

Pages

436

Dimensions

152x229x23

ISBN-13

9780968085394

Product ID

5273820

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