Marketing Management

By:

Malhar Pangrikar

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Paperback / softback

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Description

The learning's with this books are: 1. You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing. 2. You will learn marketing research and segmentation, targeting and positioning (STP). 3. You will learn consumer and business buying behavior. 4. You will learn demand measurement and sales forecasting. 5. You will learn consumer Buying Behavior, structural models of attitude. 6. You will learn product, pricing and distribution decision.

Release date NZ

April 20th, 2020

Author

Malhar Pangrikar

Audience

General (US: Trade)

Pages

176

Dimensions

152x229x10

ISBN-13

9786202525152

Product ID

34005855

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