Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities. This is a brief introductory book that explains the methodologies applied in the rapidly growing area of marketing management.This book will be useful for students from management streams who aspire to learn the basics of Marketing Management. Professionals, especially managers, aspirants of entrepreneurship, regardless of which sector or industry they belong to, can use this book to learn how to apply the methods of Marketing Management in their respective enterprise.To understand this book, it is advisable to have a foundation level of knowledge of business and management studies. However, general students who wish to get a brief overview of Marketing Management may find it quite useful.Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities. This is a brief introductory book that explains the methodologies applied in the rapidly growing area of marketing management.few topics covered in this book are as followsMarketing Management - OverviewMarketing Management - ConceptsMarketing Management - ProcessMarketing Management - FunctionsMarketing Mngmt - EnvironmentPorter's Five ForcesMarketing Management - PlanningMarketing Management - ResearchResearch ProcessConsumer BehaviorMarketing Management - OBBMarketing Mngmt - SegmentationDemand ForecastingProduct Life CycleBranding of a ProductMarketing Mngmt - Brand EquityMarketing Mngmt - Pricing DecisionPromotion DecisionsDistribution ChannelsPhysical DistributionMarketing Mngmt - Advanced Topics