Marketing in the Digital Era Image close
Marketing in the Digital Era on Hardback
Marketing in the Digital Era on Hardback
Show Hide Adult Content
Marketing in the Digital Era close

Art & Photography Books:

Home  
Books  
Arts & Photography  
Commercial Art & Design

Marketing in the Digital Era

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Hardback
$203.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $50.75 with Afterpay Learn more

6 weekly interest-free payments of $33.83 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 25 Jun - 5 Jul using International Courier

Explore more New Horizons in Management Sciences

See all products in this series

New Challenges in Change Management on Hardback
$240.00
New Challenges in Change Management
Hardback
Available - Usually ships in 3-4 weeks
Management and Culture of the University on Hardback
$209.00
Management and Culture of the University
Hardback
Available - Usually ships in 3-4 weeks
Tax Management and Tax Evasion on Hardback
$260.00
Tax Management and Tax Evasion
Hardback
Available - Usually ships in 3-4 weeks
Neodarwinism in Organization and Management on Hardback by Lukasz Sulkowski
$189.00
Neodarwinism in Organization and Management
by Lukasz Sulkowski ~ Hardback
Available - Usually ships in 3-4 weeks
Reflections about Contemporary Management on Hardback
$203.00
Reflections about Contemporary Management
Hardback
Available - Usually ships in 3-4 weeks
Epistemology of Management on Hardback by Lukasz Sulkowski
$201.00
Epistemology of Management
by Lukasz Sulkowski ~ Hardback
Available - Usually ships in 3-4 weeks
Creating Public Trust by Barbara Kozuch
$243.00
Creating Public Trust
by Barbara Kozuch ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Metaphors in Management – Blend of Theory and Practice on Hardback by Lukasz Sulkowski
$210.00
Metaphors in Management – Blend of Theory and Practice
by Lukasz Sulkowski ~ Hardback
Available - Usually ships in 3-4 weeks

Description

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.

Author Biography:

Zuzana Bačíková is Assistant Professor at the Constantine the Philosopher University in Nitra (Slovakia). Her research interest is measuring digital marketing.
Release date NZ
June 29th, 2018
Audience
  • Professional & Vocational
Contributors
  • Edited by Zuzana Bacikova
  • Series edited by Lukasz Sulkowski
Edition
New edition
Illustrations
28 Illustrations, unspecified
Pages
172
ISBN-13
9783631745458
Product ID
28228672

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Arts & Photography >
Commercial Art & Design
Books >
Business & Economics
Books >
Business & Economics >
Business & Management
Books >
Business & Economics >
Business & Management >
Management Techniques
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics >
Industry Studies >
Media, Information & Communication
Books >
Business & Economics >
Industry Studies >
Media, Information & Communication >
Advertising industry
Books >
Computers & Internet >
Digital lifestyle