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Marketing in Der It-Branche on Hardback by Andreas Esslinger
Marketing in Der It-Branche on Hardback by Andreas Esslinger
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Marketing in Der It-Branche

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Description

Das Buch 'Marketing in der IT-Branche' spezialisiert sich auf eine Branche, in der Marketing unzureichend betrieben wird. Die Autoren verfugen uber Jahrzehnte an Marketingerfahrung, die sie in diesem Buch anhand von Praxisbeispielen auffuhren. Der Leser erhalt einen echten Leitfaden, kein theoretisches Werk. Damit ist das Buch ein absolutes Muss einerseits fur jeden Marketing Manager und Marketing Mitarbeiter innerhalb der IT Branche, andererseits aber auch fur jede Agentur, die uber Kunden in dieser Branche verfugt.Das Buch behandelt die wichtigsten Elemente des Marketing und stellt sie praxisorientiert dar. Angefangen von unterschiedlichen Marketingstrategien, uber Corporate Design bis hin zu den unterschiedlichen Marketing-Instrumenten.
Release date NZ
June 27th, 2015
Audience
  • General (US: Trade)
Contributor
  • Edited by Gerhard Versteegen
Country of Publication
Germany
Illustrations
black & white illustrations, bibliography
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Pages
316
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dimensions
156x234x19
ISBN-13
9783540000181
Product ID
10894181

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