Non-Fiction Books:

Marketing Identities Through Language

English and Global Imagery in French Advertising

Format

Hardback

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Marketing Identities Through Language by E Martin
$457.99
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Description

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Author Biography

ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication.
Release date NZ
November 30th, 2005
Author
Country of Publication
United States
Edition
2006 ed.
Illustrations
XV, 286 p.
Imprint
Palgrave Macmillan
Pages
286
Dimensions
140x216x17
ISBN-13
9781403949844
Product ID
1861847

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