Marketing Identities Through Language

English and Global Imagery in French Advertising

By:

E Martin

Format:

Hardback

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Description

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Author Biography:

ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication.

Release date NZ

November 30th, 2005

Author

E Martin

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Tertiary Education (US: College)
Undergraduate

Edition

2006 ed.

Illustrations

XV, 286 p.

Pages

286

Dimensions

140x216x17

ISBN-13

9781403949844

Product ID

1861847

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