Business & Economics Books:

Marketing HRD Within Organizations

Enhancing the Visibility, Effectiveness, and Credibility of Programs
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Hardback
$126.00
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Description

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD * Earn employee commitment to your programs * Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Author Biography:

Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.
Release date NZ
January 22nd, 1992
Audience
  • Professional & Vocational
Pages
264
Dimensions
130x280x30
ISBN-13
9781555424022
Product ID
3081628

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