Marketing Cultural and Heritage Tourism Image close
Marketing Cultural and Heritage Tourism by Rosemary Rice McCormick
Marketing Cultural and Heritage Tourism by Rosemary Rice McCormick
Show Hide Adult Content
Marketing Cultural and Heritage Tourism close

Non-Fiction Books:

Home  
Books  
Non-Fiction  
Reference  
Museums & museology

Marketing Cultural and Heritage Tourism

A World of Opportunity
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Paperback / softback
$85.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 2-3 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

6 weekly interest-free payments of $14.17 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 4-14 June using International Courier

Description

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.

Author Biography:

Rosemary McCormick serves as President of the SHOP AMERICA ALLIANCE, the travel trade association representing more than 200 of the nation's premier shopping tourism destinations. She produces the annual Shop America Tourism Conference, serves as publisher of SHOP AMERICA magazine and oversees development and marketing of Shop America Tours. She co-produced the landmark US Cultural & Heritage Tourism Summit in Washington DC and co-founded the US Cultural & Heritage Tourism Marketing Council. Since 1993, McCormick has directed McCORMICK MARKETING, a strategic consulting firm specialising in retail development, sponsorship and tourism marketing. Clients have included the nation's leading retail developers, plus global travel and tourism destinations.
Release date NZ
January 15th, 2014
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Pages
188
Dimensions
152x229x10
ISBN-13
9781611328776
Product ID
21883483

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Non-Fiction >
Reference >
Museums & museology
Books >
Non-Fiction >
Humanities >
Archaeology
Books >
Business & Economics >
Business & Management >
Management Techniques
Books >
Business & Economics >
Industry Studies >
Distributive industries >
Retail sector