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Marketing Communications Classics by David Arnott
Marketing Communications Classics by David Arnott
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Marketing Communications Classics

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Marketing Communications Classics

An International Collection of Classic and Contemporary Papers
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Paperback / softback
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Description

Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.
Release date NZ
September 30th, 1999
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Edition
New edition
Pages
256
Dimensions
188x246x25
ISBN-13
9781861525079
Product ID
2068690

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