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Marketing Communications Classics

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Marketing Communications Classics

An International Collection of Classic and Contemporary Papers

Format

Paperback / softback

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Marketing Communications Classics by David Arnott
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Description

Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.
Release date NZ
September 30th, 1999
Country of Publication
United Kingdom
Imprint
Cengage Learning EMEA
Pages
256
Dimensions
188x246x25
ISBN-13
9781861525079
Product ID
2068690

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