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Marketing Communications Classics

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Marketing Communications Classics

An International Collection of Classic and Contemporary Papers


Paperback / softback

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Marketing Communications Classics by David Arnott
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Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.
Release date NZ
September 30th, 1999
Country of Publication
United Kingdom
Cengage Learning EMEA
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