Marketing Automation Foundation

Name: Marketing Automation Foundation
SKU: 37425650
Price: 52.00 NZD
Availability: InStock

Eliminating Unproductive Marketing

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Description

Every business wants to scale. The million dollar question is: how? There are many ways, but in the information age digital marketing is the key to most business' growth. This book lays the strategic foundation for businesses to scale through digital marketing. Over 78 percent of high-performance marketers identify marketing automation as a key contributor to increasing revenue. While marketing is still the art of persuasion, the delivery and management of marketing is increasingly reliant on automation. Virtually every marketing process is being automated, from advertising campaigns to lead generation and customer engagement. We're tracking every click, page visit, comment, and social media platform. Marketing automation is not only tracking everything we do online, but also using intelligent software to actively seek and engage prospects. This book was written as an overview of digital marketing automation. it introduces software tools and concepts that will help those not familiar with marketing automation get started.

Release date NZ

May 13th, 2017

Author

Audience

General (US: Trade)

Pages

248

Dimensions

133x203x14

ISBN-13

9781547131785

Product ID

37425650

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