Marketing and General Practice

Name: Marketing and General Practice
SKU: 10612168
Price: 83.00 NZD
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Description

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.

Release date NZ

September 9th, 1994

Author

Audience

Professional & Vocational

Pages

164

Dimensions

156x234x9

ISBN-13

9781857750270

Product ID

10612168

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