Mapping Retail Spots

A Retail Branding Perspective

By:

Muhammad Awais

Format:

Paperback / softback

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Description

With the growing realization that brands are one of a firm's most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment

Release date NZ

March 21st, 2012

Author

Muhammad Awais

Audience

General (US: Trade)

Pages

Dimensions

152x229x3

ISBN-13

9783848444724

Product ID

26956678

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