Manufacturing Indianness Image close
Manufacturing Indianness on Hardback by Ishita Sinha Roy
Manufacturing Indianness on Hardback by Ishita Sinha Roy
Show Hide Adult Content
Manufacturing Indianness close

Non-Fiction Books:

Home  
Books  
Non-Fiction  
Reference  
General Studies  
Cultural studies

Manufacturing Indianness

Nation-Branding and Postcolonial Identity
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Hardback
$557.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $139.25 with Afterpay Learn more

6 weekly interest-free payments of $92.83 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 25 Jul - 6 Aug using International Courier

Explore more South Asian Literature, Arts, and Culture Studies

See all products in this series

A Passage to Globalism on Hardback by Bidhan Chandra Roy
$294.00
A Passage to Globalism
by Bidhan Chandra Roy ~ Hardback
Available - Usually ships in 3-4 weeks
Sanskrit Debate on Hardback by William Cully Allen
$275.00
Sanskrit Debate
by William Cully Allen ~ Hardback
Available - Usually ships in 3-4 weeks
Cosmopolitanism in the Indian English Novel on Hardback by Mostafa Azizpour Shoobie
$300.00
Cosmopolitanism in the Indian English Novel
by Mostafa Azizpour Shoobie ~ Hardback
Available - Usually ships in 3-4 weeks

Description

Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, Manufacturing Indianness provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India.

Author Biography:

Ishita Sinha Roy is Associate Professor in Media Studies at Allegheny College in Pennsylvania. Her research interests cover postcolonial media studies, cultural studies, branding and marketing, digital media and storytelling, and new media technologies. Currently she is working on her next project on the colonization of bodies and doll culture.
Release date NZ
January 18th, 2019
Audience
  • Professional & Vocational
Edition
New edition
Pages
536
ISBN-13
9781433113963
Product ID
29019694

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Non-Fiction >
Reference >
General Studies >
Cultural studies
Books >
Non-Fiction >
Social Sciences >
Sociology, social studies >
Ethnic studies
Books >
Non-Fiction >
Social Sciences >
Sociology, social studies >
Ethnic studies >
Black studies
Books >
Non-Fiction >
Social Sciences >
Psychology >
Social, group or collective psychology
Books >
Business & Economics >
Industry Studies >
Media, Information & Communication