Are your franchisees held back by an outdated or ineffective Operations Manual? Manual Magic will help you transform your manual into an engaging, empowering and user-friendly asset that drives success and sets your franchisees apart from the competition. Penny Hopkinson’s unique three-step approach creates a scalable, well-structured and accessible knowledge-sharing environment that enables franchise teams to participate, learn and grow. Read this book and learn how to: • Capture the essence of your business system for effective replication across your franchisee network • Develop clear, efficient Standard Operating Procedures (SOPs) for all your core processes • Streamline operations, reduce errors, enhance productivity and create a seamless brand experience for your customers • Cultivate a learning-centric environment using cutting-edge tools and techniques