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Managing Value Propositions in Service Ecosystems by Julian Boha
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Managing Value Propositions in Service Ecosystems

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Description

Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. ​

Author Biography:

Dr. Julian Boha is a postdoctoral researcher in the field of innovation management, project manager and lecturer at the University Erlangen-Nuremberg. He received his PhD in economic sciences from Prof. Dr. Kathrin M. Moeslein at the Department of Information Systems, Chair of Information Systems – Innovation and Value Creation.
Release date NZ
September 9th, 2020
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2021
Illustrations
41 Illustrations, black and white; XXII, 234 p. 41 illus.
Pages
234
ISBN-13
9783658317126
Product ID
33730309

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