Managing the Marketplace

Reinventing Shopping Centres in Post-War Australia

By:

Matthew Bailey

Format:

Paperback / softback

Series:

Routledge Studies in the History of Marketing

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Description

This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international and historical context, Managing the Marketplace demonstrates the ways that local conditions shape global retail forms. Knowledge transfer from Europe and America to Australia was a consistent feature of the Australian retail industry across the twentieth century. By critically examining the strengths and weaknesses of Australian retail firms’ strategies across time, and drawing on the voices of both business elites and ordinary people, the book not only unearths the forgotten stories of Australian retail, it offers new insights into the opportunities and challenges that confront the sector today, both nationally and internationally. This book will be of interest to all scholars and practitioners of retail, marketing, business history and economic geography, as well as social and cultural history.

Author Biography:

Matthew Bailey is a lecturer in the Department of Modern History at Macquarie University with a research interest in urban, business and retail history.

Release date NZ

February 1st, 2022

Author

Matthew Bailey

Audience

Tertiary Education (US: College)

Illustrations

5 Tables, black and white; 3 Line drawings, black and white; 11 Halftones, black and white; 14 Illustrations, black and white

Pages

212

Series

Routledge Studies in the History of Marketing

Dimensions

156x234x11

ISBN-13

9780367500559

Product ID

34684685

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