Business & Economics Books:

Managing Technology from Laboratory to Marketplace

Cheating the Valley of Death
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Description

Managing Technology from Laboratory to MarketplaceĀ outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called ā€œvalley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market.Ā  Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market.Ā  The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace.Ā 

Author Biography:

Dr. Sanford L. MoskowitzĀ is ProfessorĀ of Global BusinessĀ at St. Johnā€™s University and the College of St. Benedict (Collegeville, MN). Dr. Moskowitzā€™s work focuses onĀ the evolution of advanced global technologies and their markets. He consults in the area of innovation and technological development and has delivered keynote presentations on advanced materials and technologies at academic and professional conferences in the United States and internationally. His viewsĀ on trends inĀ advancedĀ materials technologyĀ have appeared in publications such asĀ The Economist,Ā Wired MagazineĀ and the National Academies of Sciences, Engineering and Medicineā€™sĀ Frontiers of Materials Research: A Decadal SurveyĀ (2019), and his most recent book isĀ Advanced Materials Innovation: Managing Global Technology in the 21stĀ CenturyĀ (2016, John Wiley & Sons). Chris Erickson is the founding partner of Pangaea Ventures and has been investing in climate and sustainability start-up companies for over 20 years. Chris is based in Phoenix and sits on the boards of several portfolio companies. Chris has also been on the board of the Canadian Venture Capital Association and several non-profits. Chris has a Juris Doctorate from the University of Toronto and a B.Comm from the University of Calgary.
Release date NZ
March 27th, 2024
Audience
  • Postgraduate, Research & Scholarly
Illustrations
4 Illustrations, black and white; XIII, 196 p. 4 illus.
Pages
196
ISBN-13
9783031514203
Product ID
38432348

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