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Managing Quality Cultural Tourism by Priscilla Boniface
Managing Quality Cultural Tourism by Priscilla Boniface
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Managing Quality Cultural Tourism

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Description

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site. Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.

Author Biography:

Center for Travel and Tourism, Priscilla Boniface (University of Northumbria)
Release date NZ
December 7th, 2012
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Pages
140
Dimensions
170x245x8
ISBN-13
9780415642378
Product ID
20352559

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