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Managing Media Companies by Annet Aris
Managing Media Companies by Annet Aris
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Managing Media Companies

Harnessing Creative Value
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$259.00
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Description

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

Author Biography:

Annet Aris, Adjunct Professor of Strategy at INSEAD, Fontainebleau, and former partner at McKinsey & Company. Dr Jacques Bughin is a director at McKinsey & Company, and academic Fellow at ECORE as well as at the Katholieke Universiteit Leuven (KUL). Both draw on a long and broad experience of working in, and teaching on, the media industry.
Release date NZ
April 2nd, 2009
Audience
  • Tertiary Education (US: College)
Edition
2nd edition
Pages
400
Dimensions
189x233x22
ISBN-13
9780470713952
Product ID
2784909

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Books >
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Management Techniques
Books >
Business & Economics >
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Media, Information & Communication
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Business & Economics >
Industry Studies >
Media, Information & Communication >
Radio & television industry