Non-Fiction Books:

Managing Intellectual Property in the Advertising Industry - Creative Industries - Booklet no. 5

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Paperback / softback
$79.00
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  • Around 13-25 June using International Courier

Description

This publication provides stakeholders and other interested parties in the advertising industry with an insight on how value is generated in the advertising industry and which intellectual property rights can be used to protect different advertising products. It discusses the management of intellectual property in the industry and introduces methodologies that can be used to value intellectual property assets in advertising.
Release date NZ
June 3rd, 2015
Audience
  • General (US: Trade)
Contributor
  • Prepared for publication by Wipo
Pages
120
Dimensions
210x297x6
ISBN-13
9789280519518
Product ID
23991408

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