Mohamed Aslam is a Professor in the Department of Tourism Management at the Sabaragamuwa University of Sri Lanka. His areas of research include heritage tourism, spice and herbs tourism, tourism planning and development, and community-based tourism. He has published his research in a number of international journals and edited collections. Emeritus Professor Dr Malcolm Cooper teaches Tourism Management and Environmental Law at Ritsumeikan Asia Pacific University, Beppu, Japan, and is Visiting Professor at Sabaragamuwa University of Sri Lanka. He is a specialist in tourism resource management and development, environmental and water resource management and environmental law. He has worked in the environmental planning and tourism policy areas for federal, state and local governments in Australia, and as tourism education consultant to the governments of Sri Lanka, China and Vietnam. He is a recipient of the Australian Centennial Medal, and has published over 150 books and papers.Athula Gnanapala is a Professor in the Department of Tourism Management at Sabaragamuwa University of Sri Lanka, where he is also the Dean of the Faculty of Management Studies. His research interests include consumer behavior in tourism, sustainable tourism planning and development, and green marketing, and he has published widely in these areas.Dr Thilini Gamage is a Senior Lecturer in the Faculty of Management Studies at Sabaragamuwa University of Sri Lanka. In 2016, she received her PhD in Marketing from University of Colombo, Sri Lanka. Her academic interests are e-marketing, customer relationship management, marketing research and research methodology. She has published more than 25 articles in various international journals.