This book is intended for readers who are undertaking their first systematic exposure to the study of management. Written from a truly European perspective, the text has three main objectives; *To provide newcomers to the formal study of management with an introduction to the topic. *To show that ideas on management can apply to most areas of human activity, not just to commercial enterprises. *To make the topic attractive to students from many backgrounds and with diverse career intentions.*The material is presented within an integrative model of management and demonstrates the relationship between the many academic perspectives*Extensive case material including part cases, chapter cases and case examples, show how theory is put into practice in the business world*'Notebook' questions and exercises relating to the student's own experience encourage critical thinking and can be used as experiential exercises in the classroom