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Malort by Josh Noel
Malort by Josh Noel
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Malort

The Redemption of a Revered & Reviled Spirit
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  • 10-17 September using International Courier

Description

MalÖrt may be the worst thing you’ll ever taste. But Jeppson’s MalÖrt is no stunt. Known primarily for its intense bitterness—such bitterness that it has been compared to “a forest fire, if the forest was made of earwax”—it is rooted in centuries-old Swedish tradition. It’s a fluke to have ever existed in the United States and flukier still to have survived 100 years. Least likely of all: Jeppson’s MalÖrt becoming the cultural sensation it is today. MalÖrt is a story of love, relationships and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppson’s MalÖrt. Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationships as well as secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the sale of Jeppson’s MalÖrt, in 2018, to make an unlikely millionaire of Pat Gabelick, a 74-year-old Chicago woman who spent much of her life as a legal secretary. MalÖrt isn’t just the story of one brazen liquor—it is the story of modern tastes and cultural shifts.

Author Biography:

Josh Noel is the author of Barrel-Aged Stout and Selling Out. He wrote about beer and travel for the Chicago Tribune for over a decade; he has also contributed to This American Life and to the New York Times and other publications. He has become one of the nation’s most recognizable beer journalists, winning multiple awards from the North American Guild of Beer Writers. He lives in Chicago with his wife and children.
Release date NZ
September 3rd, 2024
Author
Audience
  • General (US: Trade)
Pages
224
ISBN-13
9780914091677
Product ID
38633516

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