Making Money is Not Illegal, Immoral, or Fattening describes real-world tactics for improving retailer profitability. When implemented well, these tactics can help any retail business anywhere in the world improve their bottom-line profit. In today's challenging economy, this can be the difference between thriving and just surviving or even failing. Any retailer, from novice to seasoned veteran, will come away from each part of the book with new ideas to put into action as soon as you are ready, making gains in your business that you might never have realized were possible. Written by a thoroughly experienced, highly successful store owner and a retailing consultant, Making Money is Not Illegal, Immoral, or Fattening gives you retailer-to-retailer techniques and the energetic inspiration to start creating true wealth.