Making It Happen is a comprehensive guide to navigating the modern music industry, that redefines what ‘making it’ means for musicians, and inspires and educates musicians on the different options for generating revenue from their art. This book offers theoretical and practical advice on making music, creating promotional content and embracing traditional and emerging social media platforms into your marketing strategies. Through interviews with music industry experts, readers can expect professional tips and advice, as well as clear instructions on how to build a dream team, make content, share that work and grow an audience to enable long-term business sustainability. In the modern music industry, having multiple revenue streams leads to a stable income. Making It Happen offers unique insights into the innovations and technologies available to contemporary music makers, making it essential reading for independent musicians, music business students, music producers and marketers.