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Making Ads Pay by John Caples
Making Ads Pay by John Caples
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Making Ads Pay

Timeless Tips for Successful Copywriting
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Description

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Author Biography:

During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
Release date NZ
December 30th, 2011
Author
Audience
  • General (US: Trade)
Pages
256
Dimensions
136x215x12
ISBN-13
9780486486017
Product ID
10837612

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Making Ads Pay on Hardback by John Caples
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Making Ads Pay
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Making Ads Pay by John Caples
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by John Caples ~ Paperback / softback
Available - Usually ships in 3-4 weeks
How to Make Your Advertising Make Money by John Caples
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