Finith E. Jernigan, is an internationally recognized architect, educator, author and publisher. An expert in integrated practice using information model technology and next business practices, he has received unprecedented press recognition for teaching people how to use information modeling tools, including Google Earth, in new ways that help save money...and help make money. Finith's award winning first book, BIG BIM little bim - The Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way! is recognized as a clearly written and highly beneficial guide to making money from easy-to-use information modeling software and the dramatic business processes improvements information models allow. His no-nonsense descriptions of complex concepts made BIG BIM little bim directly applicable to building industry business processes that increase effectiveness of building design, construction and operation. Properly informed designers, contractors, operators and users achieve substantial costs reductions that save energy, reduce waste, increase the efficiency of material use and other benefits. With more than 40 percent of the world's resources focused on building construction and operation, many industry leaders predict that effective use of information models will help fight global climate change. Finith uses proven systems and technology in new ways to help people everywhere move toward a more sustainable and integrated world. He teaches how to adopt and use a more integrated mode of work and life that streamlines processes, improves visualization, and achieves superior results during design, construction and beyond.