With beautiful, vivid art by Sarah Dvojack, author Susan Goldman Rubin tells the powerful story of savvy, feminist entrepreneur Beatrice Alexander, who founded the Madame Alexander Doll Company and became one of America's most celebrated toy makers. Beatrice's family ran a doll hospital in their home in New York's Lower East Side, where she grew to love fixing and making dolls. Beatrice dreamed of becoming an artist, but her family couldn't afford to send her to sculpting school. She never stopped dreaming, even as she stayed home, graduated from high school, and got married. When WWI broke out, she made cloth dolls modeled after nurses to support the war effort. After the war, Beatrice founded Madame Alexander, creating some of the first plastic and collectible dolls, dolls that never break.