In December 2019, the Social Media Marketing Institute of Australia released its annual list of Top 20 LinkedIn experts for Asia Pacific. At number 11, Lynnaire Johnston was the highest ranked New Zealander on that list. Lynnaire has been sharing useful information about LinkedIn and also her specialty - copywriting - for several years. Her practical LinkedIn articles are also ranked by Google. She consistently contributes posts and articles on the platform; runs free webinars; has a fledgling YouTube channel; and runs the LinkedIn marketing and copywriting business, Word Wizard. Trained as a journalist, Lynnaire has worked as a radio announcer and newsreader, magazine editor, and as a senior writer for a large local government organisation. She has written for the automotive, not for profit, beauty, electrical + automation, and travel industries among many others.