Business & Economics Books:

Life of Colours (PB)

The Psychology, Perceptions, Mythology & Business of Colours
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Paperback / softback
$91.00
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  • Around 13-25 June using International Courier

Description

In this book, Thom Poole explores the psychology, perceptions, mythology and business of colours through the ages and around the world. Using this understanding, brand marketers and graphic designers can better adapt their designs to influence and engage their audiences.

Author Biography:

Thom Poole is an experienced marketing leader who has been involved in branding and new product development for some high profile employers and clients. In doing this, he identified the importance of colours in his work and in the marketplace in general. This book is supplemented by another publication he wrote - Life of Numbers - that explores the importance of numbers in branding and product development. Thom has written many books on business, marketing and digital marketing - check them out. He is also the author of some history books and a number of novels.
Release date NZ
August 11th, 2020
Author
Audience
  • General (US: Trade)
Pages
258
Dimensions
156x234x14
ISBN-13
9781716663079
Product ID
34184379

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