"EMU is the greatest opportunity this century" - so claims Daimler Benz yet, in the UK, the full potential of the Euro has been overlooked, with companies preoccupied only with ensuring compliance. To succeed, you need to identify and seize the strategic opportunities the Euro offers before your competitors do. This briefing draws on the combined experiences of leading edge companies and an experienced Euro consultant to illustrate where the opportunities lie and how you can take advantage of them to formulate a successful strategy for your company. Following the format of a one-day workshop with the directors of a company, the report incorporates numerous case studies illustrating how companies such as Marks and Spencer are responding to both the threats and opportunities. Contents include: Why everyone is affected How to start thinking about opportunities Choosing your strategic vision Direct impacts Bypassing problems Opportunities for service companies Customer companies What are your competitors doing? Involving the staff Plus case studies