Lecture Notes from the year 2016 in the subject Communications - Journalism, Journalism Professions, course: MAS 207, language: English, abstract: It is quite acceptable that journalists and mass communicators primarily have the responsibility of informing, educating and entertaining members of the society. As an institution, the mass media could set agenda, preserve cultural heritage, as well as confer status on individuals or institutions in the society. To achieve these, however, different approaches, such as news reporting, features writing, news analysis, editorial writing and news commentaries, could be employed by journalists. This lecture explores editorial writing with particular emphasis on its meaning, history, characteristics and nature. At the end of this unit, you should be able to: - Define what an Editorial is; - Know the history of Editorials; - Explain the characteristics of Editorials; - Describe the nature of Editorials
Author Biography
Mr. Oberiri Destiny Apuke is a graduate of Mass Communication, Taraba State University. He graduated with a second class upper and at the top of his class. He is from Ethiope West Local Government Area of Delta State, a native of Urhobo. He attended International Private School for his primary and secondary school education all in Mubi Adamawa State. He is a part-time lecturer in the Department of Mass Communication, Taraba state university, Jalingo. He has flair for research in various fields of mass communication ranging from advertising, media studies and effects, news writing and reporting, as well as marketing and public relation.
