Fiction Books:

Language in Business, Language at Work

Format

Paperback / softback

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Language in Business, Language at Work by Erika Darics
$85.99
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Description

This book introduces students to an approach to teaching business communication that centres on language, empowering them to go beyond 'best practice' formulae or relying on intuition. Instead, it helps them understand how using language in particular ways can achieve particular effects, making it possible for them to use language in an informed and creative way in their current or future workplaces. The book uses rich authentic examples from business discourse to illustrate how the details of language use can help or hinder achieving the goals of companies, management and employees. Addressing a wide range of areas in business communication and introducing selected concepts from discourse analysis, the authors illustrate the workings of language across corporate contexts. There are many textbooks in corporate communication that help students read the clock. This one enables them to understand the clockwork.

Author Biography

Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of Management. Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She is currently affiliated with Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.
Release date NZ
March 15th, 2018
Pages
343
Edition
1st ed. 2018
Illustrations
30 Tables, color; 80 Illustrations, black and white; XIX, 343 p. 80 illus.
Country of Publication
United Kingdom
Imprint
Palgrave
ISBN-13
9780230298422
Product ID
26882051

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