CHONG JU CHOI is Professor of International Business at the National Graduate School of Management, Australian National University in Canberra, Australia. He was previously Executive Director at the National Graduate School of Management. His academic career has spanned many continents, with earlier appointments at the Universities of Oxford, Cambridge and City University in the UK, and Duke University, Fuqua School of Business in the USA. He has published widely in numerous journals and is the author of a number of books, including Emergent Globalization (Palgrave 2003). CARLA C.J.M. MILLAR is Professor of International Marketing and Management at the School of Business, Public Administration and Technology at the University of Twente in the Netherlands. She was previously Dean of TSM Business School in the Netherlands and Professor at the University of Groningen, and spent ten years with major MNCs before teaching. She has published widely in journals and is the co-author of a number of books, including Emergent Globalization published by Pagrave in 2003. CAROLINE Y.L. WONG is a Research Fellow at the National Graduate School of Management, Australian National University in Canberra, Australia. Her current research areas include international business management, knowledge management, regional development, and entrepreneurship. She previously worked in Singapore in the banking and education sectors and was a researcher with the Ministry of Defence. CAROLINE WONG has been on the academic staff of the National Graduate School of Management of the Australian National University as an Associate Lecturer and tutor, a function she currently fulfils on a need basis for the full time MBA and MIM (Masters in Management)programs. Her research focuses on global cities, cultural industries and international business, which are the topics of her current PhD thesis. CAROLINE WONG has been on the academic staff of the National Graduate School of Management of the Australian National University as an Associate Lecturer and tutor, a function she currently fulfils on a need basis for the full time MBA and MIM (Masters in Management)programs. Her research focuses on global cities, cultural industries and international business, which are the topics of her current PhD thesis.