K. Elliott, aka The Well Fed Black Writer, penned his first novel, Entangled, in 2003. Although he was offered multiple signing deals, Elliott decided to found his own publishing company, Urban Lifestyle Press.Bookstore by bookstore, street vendor by street vendor, Elliott took to the road selling his story. He did not go unnoticed, selling 50,000 units in his first year and earning a spot on the Essence Magazine Bestsellers list. Since Entangled, Elliott has published five titles of his own and two more on behalf of authors signed to Urban Lifestyle Press. For one book, The Ski Mask Way, Elliott was selected to co-author with hip-hop superstar 50 Cent. Along the way, he has continued to look for innovative ways to push his books to his fans while keeping down his overhead. Not wanting to keep such valuable experience to himself, Elliott did two things. First, in 2010 he forged his vision of low-cost publishing by in 21 Black Street, an eBookstore to mirror a traditional African-American themed bookstore - except it could totally cuts out a publisher's printing costs. Second, Elliott created the Well-Fed Black Writer, a blog for authors to find life-hacking tips for more efficient, effective self-publishing. The Well-Fed Black Writer includes podcasts, video and blog posts, all to help aspiring authors turn their manuscripts into publishing success stories.