Key Business Analytics

The 60+ Tools Every Manager Needs To Turn Data Into Insights

By:

Bernard Marr

Format:

Paperback / softback

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Description

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading

Author Biography:

Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He's acknowledged by the CEO Journal as one of today’s leading business brains.

Release date NZ

February 10th, 2016

Author

Bernard Marr

Audience

Professional & Vocational

Pages

280

Dimensions

156x231x12

ISBN-13

9781292017433

Product ID

24148588

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