Join the Conversation

How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

By:

Joseph Jaffe

Format:

Hardback

Show Hide Adult Content

$68.00

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

6 weekly interest-free payments of $11.33 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 14-26 June using International Courier

Description

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Author Biography:

JOSEPH JAFFE is President and founder of crayon, LLC. crayon is a new marketing innovation company specializing in interrupting the status quo, joining the conversation, and effecting transformational change through well-structured experimentation, using a bold mix of alternatives to traditional advertising (www.crayonville.com). Prior to crayon, he was president and founder of Jaffe, LLC, and director of Interactive Media at TBWA\Chiat\Day and OMD USA. His clients have included The Coca-Cola Company, American Airlines, Starwood Hotels, Procter & Gamble, Kmart, Absolut Vodka, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. Join the conversation today at www.jointheconversation.us or through Jaffe's daily blog and podcast, Jaffe Juice (www.jaffejuice.com).

Release date NZ

November 6th, 2007

Author

Joseph Jaffe

Audience

Professional & Vocational

Illustrations

Charts: 5 B&W, 0 Color; Photos: 31 B&W, 0 Color; Drawings: 2 B&W, 0 Color; Screen captures: 25 B&W, 0 Color; Tables: 1 B&W, 0 Color; Graphs: 11 B&W, 0 Color

Pages

320

Dimensions

150x231x31

ISBN-13

9780470137321

Product ID

2517305

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Explore more by Joseph Jaffe

See all books by this author