Successful job coaching takes more than knowing how to coach. You must also know whom you're coaching-especially in rural areas. Job Coaching in Rural Areas: Tips and Suggestions is your key to success. Author Teresa Mullins offers advice on how to mentor people living in rural areas. She explains why it takes a different approach and tells how to reach these individuals in a way they will understand and appreciate. Community culture influences people's values and interactions. Going into a rural area without knowledge of the culture is a recipe for failure. No job coach can go into a "Tiny Town" and match employers with potential employees without some background knowledge. You must build cultural relationships and research what approaches will reach your targeted demographic. To help job coaches find success, Mullins shares tips on how to research and collect necessary data, as well as how to operate in a rural culture and perform successfully. While targeted at job coaches, especially those working with people with disabilities or overcoming barriers to employment, Job Coaching in Rural Areas is also applicable to other fields, such as sales in rural areas. Let Mullins coach you on how to coach them.