Business & Economics Books:

It's Not How Good You Are, It's How Good You Want to Be

The world's best-selling book by Paul Arden


Paperback / softback

Customer rating

Click to share your rating 7 ratings (4.6/5.0 average) Thanks for your vote!

Share this product

It's Not How Good You Are, It's How Good You Want to Be by Paul Arden
Hurry! Only 2 left at Mighty Ape!

The item is brand new and in-stock in the Mighty Ape warehouse. The item will ship within the timeframe shown below.

Order now and it ships today!


Mighty Fast Delivery Guaranteed

This product is In stock at Mighty Ape and ready for immediate dispatch

Delivering to:

It should arrive:

  • Tonight 6-9pm using Same Day Delivery
    Mighty Ape can deliver this product in the evening between 6pm - 9pm tonight to qualifying addresses in Auckland. Learn more
  • Tomorrow using standard courier delivery

Buy together and save

List price: $43.00

Buy together: $42.30 (save 2%)

25% of people buy It's Not How Good You Are, It's How Good You Want to Be and Whatever You Think, Think the Opposite ~ Paperback / softback ~ Paul Arden.

Customer reviews

4.6 out of 5 stars Based on 7 Customer Ratings

5 star
4 star
3 star
2 star
1 star
Write a Review
"Highly Recommend"
5 stars"
Purchased on Mighty Ape

Lovely little book, nice paper stock. Finished it the afternoon it arrived. It was great!


"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

Author Biography

Advertising guru Paul Arden is a creative genius whose extraordinary drive and energy is allied to a kind of common sense that just isn't, well, common. Paul Arden began his career in advertising at the age of 16. Formerly Creative Director at Saatchi and Saatchi, he is responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji and famous slogans which include 'The Car in front is a Toyota' and 'The Independent - It Is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Author's Residence: London
Release date NZ
May 30th, 2003
Country of Publication
United Kingdom
Phaidon Press Ltd
Product ID

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...